{%- comment -%}
SEO: canonical URL, Open Graph + Twitter meta, and JSON-LD structured data.
Sitewide Organization/ProfessionalService + WebSite schema so search engines
and LLMs understand who CSE is, where they are, and what services they offer.
{%- endcomment -%}
{%- if page.title and page.title != site.title -%}{%- assign seo_title = page.title | append: " - " | append: site.title -%}{%- else -%}{%- assign seo_title = site.title -%}{%- endif -%}
{%- assign seo_desc = page.description | default: site.description -%}
{%- assign seo_url = page.url | absolute_url -%}
{%- assign seo_image = page.page_header_image | default: page.hero_image | default: "/images/og-image.jpg" | absolute_url -%}
{%- assign org_id = site.url | append: site.baseurl | append: "/#organization" -%}
{%- assign site_home = site.url | append: site.baseurl | append: "/" -%}
{%- assign contact = site.contact.first -%}